Create content for the stage your customer is in
This Spanish-language interactive resource explains the full journey from the moment someone discovers you until they buy, return, and recommend your business. It shows what customers need to hear at every stage so each piece of content has a clear commercial purpose.
What is included
- Four stages: Attract, Connect, Convert, and Retain.
- Simple explanations of TOFU, MOFU, BOFU, and post-purchase content.
- The objective, format, tone, key metric, and suggested frequency for each stage.
- Common mistakes to avoid before asking for a purchase.
- Filterable content ideas for skincare, nutrition, and makeup.
- Examples for Reels, carousels, Stories, Lives, and sales posts.
Ideal for
Beauty entrepreneurs who publish without a defined customer journey or try to sell immediately to an audience that does not know or trust them yet.
Format and access
You will receive a Spanish-language interactive HTML file. Open it in a browser from a computer, tablet, or phone; no installation is required.
